With Vietnam being one of the most popular destinations in South East Asia and many tourists before making their way to renowned attractions like Hoi An or Ha Long Bay usually make a quick stop at SaiGon. And one of the most common questions that my foreign friends ask me about SaiGon is, “Which local fashion designer would you recommend?” And this question has prompted me to work on a blog about local fashion designers in SaiGon.
Usually my travel blogs are structured in some kinds of lists; for examples: “10 photography spots…”, “10 places to visit…”, “10 things to do…” Travel tips given in a list format tend to attract more attention since they help readers quickly visualize and prioritize. So I was about to name my blog “My Favorite 10 Local Fashion Designers in SaiGon”, but I found myself struggle to come up with any designers’ names. If you asked me the above question a year ago, I could easily come up with a list of 10 designers since I was living in SaiGon in 2015 and explored most of the boutiques in district 1. But after a year away from this lovely town, I hardly recall any of their names. However, there is one boutique that I vividly remember and can recall almost all details about this lovely designer. So instead of listing all of the designers that I knew, I will list all of the reasons why I love one special boutique. And that boutique is Cosette.